|
1
|
1
|
Feb 18, 2020
|
8:00
|
2
|
KL:B-135
|
Marketing: philosophy, systems and basic terms
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
2
|
1
|
Feb 25, 2020
|
8:00
|
2
|
KL:B-135
|
Target group: health care institutions and social care in the Czech republic
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
3
|
1
|
Mar 3, 2020
|
8:00
|
2
|
KL:B-135
|
Analysis of the external environment
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
4
|
1
|
Mar 10, 2020
|
8:00
|
2
|
KL:B-135
|
Analysis of the internal environment
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
5
|
1
|
Mar 17, 2020
|
8:00
|
2
|
KL:B-135
|
Marketing strategy and planning
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
6
|
1
|
Mar 24, 2020
|
8:00
|
2
|
KL:B-135
|
Product politics - product management
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
7
|
1
|
Mar 31, 2020
|
8:00
|
2
|
KL:B-135
|
Price politics
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
8
|
1
|
Apr 7, 2020
|
8:00
|
2
|
KL:B-135
|
Distribution
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
9
|
1
|
Apr 14, 2020
|
8:00
|
2
|
KL:B-135
|
Promotion
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
10
|
1
|
Apr 21, 2020
|
8:00
|
2
|
KL:B-135
|
Communications and PR
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
11
|
1
|
Apr 28, 2020
|
8:00
|
2
|
KL:B-135
|
Product introduction into the market
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
12
|
1
|
May 5, 2020
|
8:00
|
2
|
KL:B-135
|
International marketing of the health care technology
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
13
|
1
|
May 12, 2020
|
8:00
|
2
|
KL:B-135
|
Summary and preparation for the exam
|
Ing. Petra Hospodková, Ph.D., MBA
|
|
14
|
1
|
May 26, 2020
|
8:00
|
2
|
KL:B-135
|
Test
|
Ing. Petra Hospodková, Ph.D., MBA
|