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1
|
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Feb 16, 2021
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8:00
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2
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KL:B-135
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SWOT analysis - Case study (MedTech marketing)
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Ing. Petra Hospodková, Ph.D., MBA
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|
2
|
|
Feb 23, 2021
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8:00
|
2
|
KL:B-135
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The Medtech industry: Conceptual clarification and description of MedTech MKT
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Ing. Petra Hospodková, Ph.D., MBA
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|
3
|
|
Mar 2, 2021
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8:00
|
2
|
KL:B-135
|
Sinua MedTech model: MKT idea
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Ing. Petra Hospodková, Ph.D., MBA
|
|
4
|
|
Mar 9, 2021
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8:00
|
2
|
KL:B-135
|
Market value and market estimate, Pricing, The Business model, The Business case, Different investment opportunities
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Ing. Petra Hospodková, Ph.D., MBA
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|
5
|
|
Mar 16, 2021
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8:00
|
2
|
KL:B-135
|
Customer segmentation, Sales funnel and sales cycle, User involvement, Key opinion leaders
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Ing. Petra Hospodková, Ph.D., MBA
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|
6
|
|
Mar 23, 2021
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8:00
|
2
|
KL:B-135
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Intended use, Features and benefits, Key messages, Value proposition, Competitive positioning
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Ing. Petra Hospodková, Ph.D., MBA
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|
7
|
|
Mar 30, 2021
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8:00
|
2
|
KL:B-135
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Market access and commercial tactics, Regulation of MD worldwide, EU regulation - steps for entering to the market,
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Ing. Petra Hospodková, Ph.D., MBA
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8
|
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Mar 30, 2021
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8:00
|
2
|
KL:B-135
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Hierarchy of evidence, Types of documentation
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Ing. Petra Hospodková, Ph.D., MBA
|
|
9
|
|
Apr 13, 2021
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8:00
|
2
|
KL:B-135
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The communication plan, Communication developement process, Communication tools
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Ing. Petra Hospodková, Ph.D., MBA
|
|
10
|
|
Apr 13, 2021
|
8:00
|
2
|
KL:B-135
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Different perspectives of on the MedTech industry - the business view and the customer view
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Ing. Petra Hospodková, Ph.D., MBA
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