1
|
|
Feb 16, 2021
|
8:00
|
2
|
KL:B-135
|
SWOT analysis - Case study (MedTech marketing)
|
Ing. Petra Hospodková, Ph.D., MBA
|
2
|
|
Feb 23, 2021
|
8:00
|
2
|
KL:B-135
|
The Medtech industry: Conceptual clarification and description of MedTech MKT
|
Ing. Petra Hospodková, Ph.D., MBA
|
3
|
|
Mar 2, 2021
|
8:00
|
2
|
KL:B-135
|
Sinua MedTech model: MKT idea
|
Ing. Petra Hospodková, Ph.D., MBA
|
4
|
|
Mar 9, 2021
|
8:00
|
2
|
KL:B-135
|
Market value and market estimate, Pricing, The Business model, The Business case, Different investment opportunities
|
Ing. Petra Hospodková, Ph.D., MBA
|
5
|
|
Mar 16, 2021
|
8:00
|
2
|
KL:B-135
|
Customer segmentation, Sales funnel and sales cycle, User involvement, Key opinion leaders
|
Ing. Petra Hospodková, Ph.D., MBA
|
6
|
|
Mar 23, 2021
|
8:00
|
2
|
KL:B-135
|
Intended use, Features and benefits, Key messages, Value proposition, Competitive positioning
|
Ing. Petra Hospodková, Ph.D., MBA
|
7
|
|
Mar 30, 2021
|
8:00
|
2
|
KL:B-135
|
Market access and commercial tactics, Regulation of MD worldwide, EU regulation - steps for entering to the market,
|
Ing. Petra Hospodková, Ph.D., MBA
|
8
|
|
Mar 30, 2021
|
8:00
|
2
|
KL:B-135
|
Hierarchy of evidence, Types of documentation
|
Ing. Petra Hospodková, Ph.D., MBA
|
9
|
|
Apr 13, 2021
|
8:00
|
2
|
KL:B-135
|
The communication plan, Communication developement process, Communication tools
|
Ing. Petra Hospodková, Ph.D., MBA
|
10
|
|
Apr 13, 2021
|
8:00
|
2
|
KL:B-135
|
Different perspectives of on the MedTech industry - the business view and the customer view
|
Ing. Petra Hospodková, Ph.D., MBA
|