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1
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Feb 17, 2022
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14:00
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2
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KL:K-110
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SWOT analysis - Case study (MedTech marketing)
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Ing. Petra Hospodková, Ph.D., MBA
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2
|
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Feb 24, 2022
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14:00
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2
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KL:K-110
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The Medtech industry: Conceptual clarification and description of MedTech MKT
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Ing. Petra Hospodková, Ph.D., MBA
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3
|
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Mar 3, 2022
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14:00
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2
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KL:K-110
|
Sinua MedTech model: MKT idea
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Ing. Petra Hospodková, Ph.D., MBA
|
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4
|
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Mar 10, 2022
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14:00
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2
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KL:K-110
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Market value and market estimate, Pricing, The Business model, The Business case, Different investment opportunities
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Ing. Petra Hospodková, Ph.D., MBA
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5
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Mar 17, 2022
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14:00
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2
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KL:K-110
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Customer segmentation, Sales funnel and sales cycle, User involvement, Key opinion leaders
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Ing. Petra Hospodková, Ph.D., MBA
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6
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Mar 24, 2022
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14:00
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2
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KL:K-110
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Intended use, Features and benefits, Key messages, Value proposition, Competitive positioning
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Ing. Petra Hospodková, Ph.D., MBA
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7
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|
Mar 31, 2022
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14:00
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2
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KL:K-110
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Market access and commercial tactics, Regulation of MD worldwide, EU regulation - steps for entering to the market,
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Ing. Petra Hospodková, Ph.D., MBA
|
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8
|
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Apr 7, 2022
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14:00
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2
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KL:K-110
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Hierarchy of evidence, Types of documentation
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Ing. Petra Hospodková, Ph.D., MBA
|
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9
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|
Apr 14, 2022
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14:00
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2
|
KL:K-110
|
The communication plan, Communication developement process, Communication tools
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Ing. Petra Hospodková, Ph.D., MBA
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|
10
|
|
Apr 21, 2022
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14:00
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2
|
KL:K-110
|
Online: Different perspectives of on the MedTech industry - the business view and the customer view
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Ing. Petra Hospodková, Ph.D., MBA
|
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11
|
|
Apr 28, 2022
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14:00
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2
|
KL:K-110
|
Case Study1
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Ing. Petra Hospodková, Ph.D., MBA
|
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12
|
|
May 5, 2022
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14:00
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2
|
KL:K-110
|
Case Study2
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Ing. Petra Hospodková, Ph.D., MBA
|
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13
|
|
May 12, 2022
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14:00
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2
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KL:K-110
|
Case Study 3
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Ing. Petra Hospodková, Ph.D., MBA
|
|
14
|
|
May 19, 2022
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14:00
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2
|
KL:K-110
|
Final Test
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Ing. Petra Hospodková, Ph.D., MBA
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