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1
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Feb 22, 2024
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10:00
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4
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KL:B-334
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SWOT analysis - Case study (MedTech marketing); The Medtech industry: Conceptual clarification and description of MedTech MKT; Sinua MedTech model: MKT idea
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Ing. Petra Hospodková, Ph.D., MBA
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2
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Feb 29, 2024
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10:00
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4
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KL:B-334
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Product life cycle, Product Levels, Intended Use, Marketing Mix
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Ing. Petra Hospodková, Ph.D., MBA
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3
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Mar 7, 2024
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10:00
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4
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KL:B-334
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Competition analysis, Porters 4 forces model, Pricing strategy
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Ing. Petra Hospodková, Ph.D., MBA
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4
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Mar 14, 2024
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10:00
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4
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KL:B-334
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Stakeholder analysis, Market segmentation
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Ing. Petra Hospodková, Ph.D., MBA
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5
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Mar 21, 2024
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10:00
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4
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KL:B-334
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Features and Benefits, Positioning and communication strategy,
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Ing. Petra Hospodková, Ph.D., MBA
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6
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Mar 28, 2024
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10:00
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4
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KL:B-334
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SWOT analysis
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Ing. Petra Hospodková, Ph.D., MBA
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7
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Apr 4, 2024
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10:00
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4
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KL:B-334
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Presentation of continual task and discussion
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Ing. Petra Hospodková, Ph.D., MBA
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