Schedule of lectures of F7ABBMAT (semester B242)

Week Par Date Time Hours Room Subject Teacher
1 Feb 20, 2025 10:00 4 KL:B-435 SWOT analysis - Case study (MedTech marketing); The Medtech industry: Conceptual clarification and description of MedTech MKT; Sinua MedTech model: MKT idea Ing. Petra Hospodková, Ph.D., MBA
2 Feb 27, 2025 10:00 4 KL:B-435 Product life cycle, Product Levels, Intended Use, Marketing Mix Ing. Petra Hospodková, Ph.D., MBA
3 Mar 6, 2025 10:00 4 KL:B-435 Competition analysis, Porters 4 forces model, Pricing strategy Ing. Petra Hospodková, Ph.D., MBA
4 Mar 13, 2025 10:00 4 KL:B-435 Stakeholder analysis, Market segmentation Ing. Petra Hospodková, Ph.D., MBA
5 Mar 20, 2025 10:00 4 KL:B-435 Features and Benefits, Positioning and communication strategy, Ing. Petra Hospodková, Ph.D., MBA
6 Mar 27, 2025 10:00 8 KL:B-334 Linet: Factory tour Ing. Petra Hospodková, Ph.D., MBA
Total 28