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1
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Feb 20, 2025
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10:00
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4
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KL:B-435
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SWOT analysis - Case study (MedTech marketing); The Medtech industry: Conceptual clarification and description of MedTech MKT; Sinua MedTech model: MKT idea
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Ing. Petra Hospodková, Ph.D., MBA
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2
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Feb 27, 2025
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10:00
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4
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KL:B-435
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Product life cycle, Product Levels, Intended Use, Marketing Mix
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Ing. Petra Hospodková, Ph.D., MBA
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3
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Mar 6, 2025
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10:00
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4
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KL:B-435
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Competition analysis, Porters 4 forces model, Pricing strategy
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Ing. Petra Hospodková, Ph.D., MBA
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4
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Mar 13, 2025
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10:00
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4
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KL:B-435
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Stakeholder analysis, Market segmentation
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Ing. Petra Hospodková, Ph.D., MBA
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5
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Mar 20, 2025
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10:00
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4
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KL:B-435
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Features and Benefits, Positioning and communication strategy,
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Ing. Petra Hospodková, Ph.D., MBA
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6
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Mar 27, 2025
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10:00
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8
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KL:B-334
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Linet: Factory tour
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Ing. Petra Hospodková, Ph.D., MBA
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