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1
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Feb 20, 2025
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10:00
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4
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KL:B-435
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Med Tech Marketing_ Traditional concepts of marketing vs. specifics of the healthcare sector and implications for marketing activities I. -product marketing (Medtech marketing) vs. service marketing (medical device marketing). The customer - a key element
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Ing. Petra Hospodková, Ph.D., MBA
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2
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Feb 27, 2025
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10:00
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4
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KL:B-435
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Marketing objectives - business objectives. Product levels. Porters analysis
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Ing. Petra Hospodková, Ph.D., MBA
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3
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Mar 6, 2025
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10:00
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4
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KL:B-435
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Stakeholder analysis
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Ing. Petra Hospodková, Ph.D., MBA
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4
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Mar 13, 2025
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10:00
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4
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KL:B-435
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Segmentation. Positioning_Features and Benefits
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Ing. Petra Hospodková, Ph.D., MBA
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5
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Mar 20, 2025
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10:00
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4
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KL:B-435
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Communication plan
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Ing. Petra Hospodková, Ph.D., MBA
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